“她力量” —— 服装品牌
项目 / PROJECT服装品牌
服务 / SERVICE标志设计 · VIS识别 ·海报设计
设计师 / DESIGNERLiaoliushu
项目背景
GirlPower意为“她力量”表达女性的柔软也是一种力量,真正的她力量可以不是穿的像男生一样,女性在社会上有其独特的存在和地位,我们应该去接受并热爱这种特质。
GirlPower的设计理念是冲破传统束缚,用“温柔、独立而坚定”重新定义新时代女性,大胆前卫的创新理念。“GirlPower”means “She power”to express the feminine softness is also a kind of strength, the real strength can not be dressed like a boy, the feminine has its unique existence and status in the society, we should accept and love this kind of quality.GirlPower’s design concept is to break through the traditional constraints, with “Gentle, independent and firm”to redefine the new era of women, bold and innovative ideas.
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